In the most extreme cases, hoarding is recognised as a medical disorder that can rob people of their quality of life. “For hoarders, objects can represent comfort and security,” says James Gregory, a clinical psychologist and expert on hoarding at the University of Bath. There are dozens of other books and decluttering services to be found with a quick search of the internet. In the UK, Sophie Hinchliffe, better known as Mrs Hinch, has been demonstrating to her Instagram followers and TV viewers how having a cleaner, tidier home can lead to a better life, while in California, professional organiser Beth Penn has written a book and set up her own company to help people sort out their stuff. Kondo is far from the only one advocating this simpler, tidier lifestyle.
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Around 11 million people have bought her book, The Life-Changing Magic of Tidying Up, and millions more have tuned in to watch her in action on Netflix in the hope of learning how to emulate Kondo’s brand of minimalistic bliss.
“Tidying can transform your life.” This is the beguiling promise from Japanese decluttering evangelist Marie Kondo.
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